Fiveworx helps utilities create true 1-1 customer relationships that increase program participation and customer satisfaction.

Digital Customer Engagement


Fiveworx is a turnkey communications solution that combines energy consumer personas, behavioral analysis, automated email marketing, and machine learning to tailor on-the-fly personalized communications between you and your customers.

Our customer engagement platform creates stronger, better customer relationships that result in greater program participation, increased customer satisfaction, and deeper energy savings.

Energy Consumer Personas
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Behavioral Analysis
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Automated Email Marketing
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Machine Learning


We Know What Keeps You Up at Night


1. Poor program awareness.

Despite millions in marketing dollars spent, on average, over 65% of customers remain unaware of utility rebates and program offers.

2. Analysis paralysis.

Customers are overloaded with too many generic energy-savings recommendations, so they’re tuning out your marketing.

3. Disengagement.

Most customers only complete about 1-3 energy saving actions, too few to see the expected benefits. So customers don’t trust utilities when the companies tell them they’ll save energy and money. Plus, customers don’t think about utilities very much – maybe 8 minutes a year.

We built Fiveworx to specifically solve these issues.

Our personalized and timely messaging builds awareness of and engagement with your programs and offers. And our built-in, fully automated email campaigns use predictive intelligence and machine learning algorithms to send the most relevant recommendations your customers are most likely to implement. As a result, utilities that use Fiveworx see greater program participation, happier customers, and deeper energy savings.

More results, less effort. Our persona-based content makes communication easy.

Our Team


Laura Orfanedes

Director of Strategy – Marketing

Jamie Byron

Director of Customer Success

Scott Aaron

Customer Success Manager

Jeremy Floyd

President

Patrick Hunt

Chief Product & Technology Officer

Doug Boals

Vice President, Sales and Corporate Marketing

Craig Davis

Chief Financial Officer

Scott Pagodin

Director of Product Development

Joe Bruno

Software Engineer

Clay Allen

Director of Marketing

Katie Bibee

Senior Copywriter

Ginger Wallace

Production Designer

Katie Jones

Graphic Designer

Board of Directors


Michael R. West

Chairman of the Board

J. Douglas Holladay

Director

William E. Mayer

Director

Core Values

We get there together.

Our success or failure depends on our employees. Despite ups and downs, we win together.

Bend don’t break.

Not to say there aren’t a few broken eggs in the kitchen. We’re young, hungry, and agile. Change happens, we adapt without lamenting “what ifs” and bygones. Instead, creative, out-of-the-box thinking is encouraged and rewarded.

Ask why.

We don’t settle for the status quo. We approach things differently and ask questions that lead to innovation and improvement.

Wrestle the bear to the ground.

We deliver excellence by never stopping short, always actively responding to our customers’ needs, and never letting up until the job is done.

Fun, no games.

Play is an important part of our culture, but political games, entitlement, and division of the team isn’t us. We respect diversity in thought, debate, and dialogue.

Ship.

We ship. While the resistance looms large preventing this project from completing or that article being written, we have a culture that takes pride in execution.