Fiveworx helps utilities create true 1-1 customer relationships that increase program participation and customer satisfaction.
Digital Customer Engagement
Fiveworx is a turnkey communications solution that combines energy consumer personas, behavioral analysis, automated email marketing, and machine learning to tailor on-the-fly personalized communications between you and your customers.
Our customer engagement platform creates stronger, better customer relationships that result in greater program participation, increased customer satisfaction, and deeper energy savings.
Energy Consumer Personas
Automated Email Marketing
We Know What Keeps You Up at Night
1. Poor program awareness.
Despite millions in marketing dollars spent, on average, over 65% of customers remain unaware of utility rebates and program offers.
2. Analysis paralysis.
Customers are overloaded with too many generic energy-savings recommendations, so they’re tuning out your marketing.
Most customers only complete about 1-3 energy saving actions, too few to see the expected benefits. So customers don’t trust utilities when the companies tell them they’ll save energy and money. Plus, customers don’t think about utilities very much – maybe 8 minutes a year.
We built Fiveworx to specifically solve these issues.
Our personalized and timely messaging builds awareness of and engagement with your programs and offers. And our built-in, fully automated email campaigns use predictive intelligence and machine learning algorithms to send the most relevant recommendations your customers are most likely to implement. As a result, utilities that use Fiveworx see greater program participation, happier customers, and deeper energy savings.
More results, less effort. Our persona-based content makes communication easy.
Chief Executive Officer
Chief Product Officer
John Martin, PhD
Chief Technology Officer
Vice President of Sales
Vice President of Marketing
Senior Data Scientist
Director of Software Development
Senior Software Engineer
Director of Marketing
Board of Directors
Michael R. West
Chairman of the Board
J. Douglas Holladay
William E. Mayer
We get there together.
Our success or failure depends on our employees. Despite ups and downs, we win together.
Bend don’t break.
Not to say there aren’t a few broken eggs in the kitchen. We’re young, hungry, and agile. Change happens, we adapt without lamenting “what ifs” and bygones. Instead, creative, out-of-the-box thinking is encouraged and rewarded.
We don’t settle for the status quo. We approach things differently and ask questions that lead to innovation and improvement.
Wrestle the bear to the ground.
We deliver excellence by never stopping short, always actively responding to our customers’ needs, and never letting up until the job is done.
Fun, no games.
Play is an important part of our culture, but political games, entitlement, and division of the team isn’t us. We respect diversity in thought, debate, and dialogue.
Do the right thing.
We do the right thing, in spite of the noise. Cutting through the noise and mediocrity of the world, we hold ourselves accountable to always do the right thing regardless of the noise.