Fiveworx helps utilities create true 1-1 customer relationships that increase program participation and customer satisfaction.

Digital Customer Engagement

Fiveworx is a turnkey communications solution that combines energy consumer personas, behavioral analysis, automated email marketing, and machine learning to tailor on-the-fly personalized communications between you and your customers.

Our customer engagement platform creates stronger, better customer relationships that result in greater program participation, increased customer satisfaction, and deeper energy savings.

Energy Consumer Personas
Behavioral Analysis
Automated Email Marketing
Machine Learning

We Know What Keeps You Up at Night

1. Poor program awareness.

Despite millions in marketing dollars spent, on average, over 65% of customers remain unaware of utility rebates and program offers.

2. Analysis paralysis.

Customers are overloaded with too many generic energy-savings recommendations, so they’re tuning out your marketing.

3. Disengagement.

Most customers only complete about 1-3 energy saving actions, too few to see the expected benefits. So customers don’t trust utilities when the companies tell them they’ll save energy and money. Plus, customers don’t think about utilities very much – maybe 8 minutes a year.

We built Fiveworx to specifically solve these issues.

Our personalized and timely messaging builds awareness of and engagement with your programs and offers. And our built-in, fully automated email campaigns use predictive intelligence and machine learning algorithms to send the most relevant recommendations your customers are most likely to implement. As a result, utilities that use Fiveworx see greater program participation, happier customers, and deeper energy savings.

More results, less effort. Our persona-based content makes communication easy.

Our Team

Craig Davis

Fiveworx President

Ryan Gooch

Director of Customer Success

Scott Aaron

Customer Success Manager

Donna Stokes

Customer Success Manager

Jeremy Floyd

Chief Executive Officer

Patrick Hunt

Chief Product Officer

John Martin, PhD

Chief Technology Officer

Doug Boals

Vice President of Sales

Victor Gaxiola

Vice President of Marketing

Zack Kimble

Senior Data Scientist

Scott Pagodin

Director of Software Development

Joe Bruno

Senior Software Engineer

Guy Lemon

Software Engineer

Clay Allen

Director of Marketing

Ginger Wallace

Production Designer

Katie Bibee

Senior Copywriter

Katie Jones

Graphic Designer

Board of Directors

Michael R. West

Chairman of the Board

J. Douglas Holladay


William E. Mayer


Core Values

We get there together.

Our success or failure depends on our employees. Despite ups and downs, we win together.

Bend don’t break.

Not to say there aren’t a few broken eggs in the kitchen. We’re young, hungry, and agile. Change happens, we adapt without lamenting “what ifs” and bygones. Instead, creative, out-of-the-box thinking is encouraged and rewarded.

Ask why.

We don’t settle for the status quo. We approach things differently and ask questions that lead to innovation and improvement.

Wrestle the bear to the ground.

We deliver excellence by never stopping short, always actively responding to our customers’ needs, and never letting up until the job is done.

Fun, no games.

Play is an important part of our culture, but political games, entitlement, and division of the team isn’t us. We respect diversity in thought, debate, and dialogue.

Do the right thing.

We do the right thing, in spite of the noise. Cutting through the noise and mediocrity of the world, we hold ourselves accountable to always do the right thing regardless of the noise.