Pilot used Fiveworx software to increase program participation, improve c-sat, and deliver energy savings
KNOXVILLE, Tenn., February 25, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, will receive the Midwest Energy Efficiency Alliance’s (MEEA) 2016 Education Award during MEEA’s Inspiring Efficiency Awards Dinner tonight in Chicago, IL. The award is presented to an organization that has developed and implemented a campaign, program, or strategy to increase knowledge and action on energy efficiency.
Alliant Energy in Wisconsin (WI) began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation. An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:
- Exceeded enrollment expectations.
- Participated in WI’s Focus on Energy program at double the control group’s rate.
- Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.
- Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.
“The customer segmentation that underlies the Fiveworx platform allows us to talk with our customers in a more personalized way,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “We can see that they are responding because they are taking more steps to save energy and indicating a higher degree of satisfaction with us.”
The WI Public Service Commission approved a second year and expansion of the pilot in 2016.
Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased utility program participation, improved customer satisfaction, and energy savings. Visit fiveworx.com to learn more.
ABOUT ALLIANT ENERGY
Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.