Pilot using Fiveworx software to increase program participation and improve c-sat receives top prize in digital properties category

AEA Fiveworx 2016 UCI BCC

Suzanne Shelton, Fiveworx Chairman of the Board, accepts the award on behalf of Fiveworx from Brian Phillips, UCI President and Director, Brand, Advertising, Customer and Digital Communications for LG&E and KU.

KNOXVILLE, Tenn., June 28, 2016—Fiveworx (www.fiveworx.com), a digital customer engagement software company for the energy sector, today announced that client program, Alliant Energy Advisor, received the 2016 Utility Communicators International (UCI) Better Communications Competition (BCC) Gold Award in the Digital Properties category. The award was presented during UCI’s BCC Awards Ceremony June 23 in Chicago, IL.

Alliant Energy in Wisconsin began piloting Fiveworx email marketing and marketing automation software in 2014 to address common barriers to energy efficiency, drive customer engagement, and increase energy efficiency program participation. An independent evaluation of the pilot’s first nine months showed that Alliant Energy customers in the treatment group:

  • Exceeded enrollment expectations.
  • Participated in WI’s Focus on Energy program at double the control group’s rate.
  • Reported increased satisfaction with Alliant Energy and high satisfaction with the pilot experience.
  • Achieved aggregate savings of roughly 525,000 kWh and 32,000 therms.

“We are honored to receive this prestigious award and be recognized among other leading utility communications initiatives from across the nation,” said Jeff Adams, team lead-customer programs and business support at Alliant Energy. “The customer segmentation that underlies the Fiveworx platform allows us to communicate with our customers in a more personalized way, and they are responding by taking more steps to save energy and with a higher degree of satisfaction with us.”

Alliant Energy is currently implementing an expanded, second year of the pilot.


Fiveworx is a customer engagement platform that was purpose-built for the energy sector. Our email marketing and marketing automation software features persona-based messaging created specifically to tap into energy customers’ deeper emotional drivers and motivate them to act, resulting in increased customer participation in utility programs, products and services; improved customer satisfaction, and increased energy savings.


Utility Communicators International provides a unique networking forum with members representing more than a hundred electricity, gas, water, and alternative source utilities in the U.S., Canada, and Bermuda. Incorporated more than 80 years ago, UCI is the oldest organization of its kind. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications. For more information, visit http://www.utilitycommunicators.com/bcc/.


Alliant Energy Corporation (NYSE: LNT), headquartered in Madison, Wis., provides regulated electric and natural gas service to approximately 950,000 electric and 410,000 natural gas customers in more than 1,200 communities across Iowa and Wisconsin. Alliant Energy’s mission is to deliver the energy solutions and exceptional service customers and communities count on – safely, efficiently and responsibly. Interstate Power and Light Company and Wisconsin Power and Light Company are Alliant Energy’s two public utility subsidiaries. For more information, visit alliantenergy.com.


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