You Are Not Average

You Are Not Average

Swipe left. In a world where the gateway to romance is split-second judgment, first impressions are all that matter. Research shows the human attention span is up to three seconds shorter than that of a goldfish, explaining the success of trendy dating apps like...

Machine Learning Overview Video

Machine learning gives experts like you the time and insight you need to serve your customers and their best interests. Learn why we think it’s a practical solution for today’s challenge of relevant communication in a noisy world....

Persona Overview

Fiveworx personas go beyond meter data to allow you to truly understand your customers and develop deeper insights into the motivations and drivers that get your customers to...

Unlocking Utility Customer Insights With Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations, like advanced analytics made...
Customer Insights from the 2016 Energy Pulse™ Study

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy...
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