Keep the creep in Halloween, not in your marketing

Halloween’s a perfect time to talk about a subject that sometimes comes up when I talk with people about personalized marketing. It’s called the creep factor. When people talk about the creep factor, they’re often referring to online ads that seem to follow us around...

Fiveworx Licenses ORNL Energy Analysis Tool

KNOXVILLE, Tenn., June 10, 2014—Knoxville-based Fiveworx today announced that it has acquired an exclusive license to an Oak Ridge National Laboratory Technology that will help utilities achieve deeper and broader energy savings from their energy efficiency and...