Keep the creep in Halloween, not in your marketing

Halloween’s a perfect time to talk about a subject that sometimes comes up when I talk with people about personalized marketing. It’s called the creep factor. When people talk about the creep factor, they’re often referring to online ads that seem to follow us around...

The leaves are falling and we are flying

Fiveworx is taking to the air, road, and web this fall speaking, training, and presenting to talk all things customer engagement. Come join us! 15th Annual AESP-NEEC Conference Wednesday, September 30, 2015 Framingham, MA This preeminent annual gathering of industry...

Did we just get a Golden Ticket?!

by Laura Orfanedes As protagonist, Willy Wonka, of one very famous chocolate factory once remarked, “Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.” Well, in our world over here at Fiveworx, it’s 93%...

Half of Americans are saying, “We’re All Set!”

According to Shelton Group’s latest Energy Pulse™ study, nearly 50% of American utility customers think their homes are already energy efficient. As a result, they don’t think they need the energy efficiency programs you’re selling them. However, they also...

Hit the Ground Running in 2015

Take our platform on a test drive to get a jump on next year’s energy efficiency program goals The end of the year will be here before we know it. If you have a program that’s lagging in awareness or performance, need help building contact lists for future marketing...