Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made...
Customer Insights from the 2016 Energy Pulse™ Study

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy...

Keep the creep in Halloween, not in your marketing

Halloween’s a perfect time to talk about a subject that sometimes comes up when I talk with people about personalized marketing. It’s called the creep factor. When people talk about the creep factor, they’re often referring to online ads that seem to follow us around...

The leaves are falling and we are flying

Fiveworx is taking to the air, road, and web this fall speaking, training, and presenting to talk all things customer engagement. Come join us! 15th Annual AESP-NEEC Conference Wednesday, September 30, 2015 Framingham, MA This preeminent annual gathering of industry...

Did we just get a Golden Ticket?!

by Laura Orfanedes As protagonist, Willy Wonka, of one very famous chocolate factory once remarked, “Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.” Well, in our world over here at Fiveworx, it’s 93%...