What makes customers tick?

What makes customers tick?

The Basis for Persona-Based Communication What makes customers tick? That’s the question every successful marketer has asked at some point or another. The problem is, there’s no one easy answer. That’s because most businesses aren’t looking to engage just one...
You Are Not Average

You Are Not Average

Swipe left. In a world where the gateway to romance is split-second judgement, first impressions are all that matter. Research shows the human attention span is up to three seconds shorter than that of a goldfish, explaining the success of trendy dating apps like...
How Utilities Can Learn From Behavioral Science

How Utilities Can Learn From Behavioral Science

Congratulations to Professor Richard H. Thaler for winning the 2017 Nobel Memorial Prize in Economic Science! Last week, Richard H. Thaler won the Nobel Memorial Prize in Economic Science for his contributions to the behavioral economics field. Our approach to putting...

Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made...
Customer Insights from the 2016 Energy Pulse™ Study

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy...
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