What makes your audience tick?

What makes your audience tick?

The Basis for Persona-Based Communication What makes your audience—the specific individuals you work to serve—tick? That’s the question every successful marketer has asked at some point or another. The problem is, there’s no one easy answer. That’s because most...
You Are Not Average

You Are Not Average

Swipe left. In a world where the gateway to romance is split-second judgment, first impressions are all that matter. Research shows the human attention span is up to three seconds shorter than that of a goldfish, explaining the success of trendy dating apps like...
What Businesses Can Learn From Behavioral Science

What Businesses Can Learn From Behavioral Science

Congratulations to Professor Richard H. Thaler for winning the 2017 Nobel Memorial Prize in Economic Science! Last week, Richard Thaler won the Nobel Memorial Prize in Economic Science for his contributions to the behavioral economics field. Our approach to putting...

Unlocking Utility Customer Insights With Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations, like advanced analytics made...
https://www.googletagmanager.com/ns.html?id=GTM-NMSZ8K2" height="0" width="0" style="display:none;visibility:hidden">