Personas Overview

Fiveworx personas go beyond meter data to allow you to truly understand your customers and develop deeper insights into the motivations and drivers that get your customers to act....

Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made...
Customer Insights from the 2016 Energy Pulse™ Study

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy...

10 Great Examples of Machine Learning

10 Great Examples of Machine Learning from Fiveworx Machine learning is integrated into many elements of our day-to-day lives. See how it shapes our world and find out how it inspires energy savings with these quick...

3 Ways Your Customers Can Benefit From Marketing Automation

I recently returned from another successful national conference of the Association of Energy Services Professionals. This year’s conference theme was “Destination Innovation.” Conference sessions treated attendees to a variety of case study presentations,...