We help utilities better communicate with their business customers through targeted, sector-specific messaging.
Fiveworx is a turnkey communications solution that combines business customer sector-based messaging, behavioral analysis, automated email marketing, and machine learning to tailor on-the-fly personalized communications between you and your customers.
We know what keeps you up at night.
Changing utility-customer relationship.
There are an ever-increasing number of companies encroaching on the traditional utility/customer relationship, creating new energy procurement and facility improvement options for businesses.
Businesses are looking for alternatives.
The percentage of businesses getting at least some of their electricity from a source other than their local distribution utility is nearing 50%. 73% of businesses would consider purchasing electricity from a utility alternative (non-utility provider).
Getting energy savings is harder than ever.
Almost 90% of businesses either already have, or would like to consult with, an outside firm to improve their facilities’ energy efficiency. But, getting to the right decision maker, with the right recommendation, at the right time can be challenging and expensive.
How does Fiveworx help?
We help you build a stronger, better relationship with your business customers through personalized, timely, sector-based messaging that builds awareness of and engagement with your programs and offers.
The goal of our customer engagement platform is to help you:
- Build stronger, better customer relationships
- Drive greater program participation
- Increase customer satisfaction
- Deliver deeper energy savings
Your customers aren’t all the same. . .
The Shelton Group’s annual b2b Pulse™, a study aimed at understanding business leaders’ decision-making around environmental sustainability, indicates that industries vary in terms of their perceptions, priorities, and purchase drivers for energy efficiency.
Your communication shouldn’t be, either.
As it turns out, some sectors are more likely to participate in certain energy-saving measures and programs over others. That’s why in addition to a general messaging option, we offer messaging specifically tailored to the following industries:
- Building Construction
- Business Services
- Commercial Real Estate
- Data Centers
- Hospitality, Entertainment
- Hotels, Casinos, Conference Centers
- Retail, Wholesale
- Shipping, Warehousing, Transportation
This serves as the foundational element of our approach: sector-based messaging that becomes more personalized and meaningful over time as we learn more about each customer.
We make communicating with your customers a snap.
Our powerful software tracks each customer’s journey, and provides you the insights you need for better communication, including who opens your emails, what content is resonating with each customer, and when each customer is ready to receive the next energy-related recommendation.
Then, we share relevant content from our sector-based content libraries with your customers, resulting in 1-1 personalized communications that drive participation, increase satisfaction and deliver greater energy savings.
Ready to create all your email content and campaigns from scratch?
…We didn’t think so.
Most marketing automation software on the market is overly complex, difficult to use, and requires a long implementation period. Often, you can’t even begin to use the features and functionality you’ve paid for until you have created your own content, built your own campaigns, and developed program workflows.
On top of that, if you want segmented messaging, you have to create multiple versions and sequences of content. As a result, most marketing software is vastly underutilized or, worse, never used.
We’ve Got Your Back
Marketing technology isn’t useful unless you know how to make the most of it. That’s where our Success Team comes in, providing all project management, reporting and software support, and energy-related marketing and implementation expertise. Our expert team members have been marketing energy efficiency and related topics for nearly 20 years, so we really understand your challenges and goals, and how to get you the results you’re seeking.