Check out all of our freshest ideas, including recent client results, customer insights, industry news, and product developments.

Personas Overview

Fiveworx personas go beyond meter data to allow you to truly understand your customers and develop deeper insights into the motivations and drivers that get your customers to act....

Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made possible through the cloud and artificial intelligence, have the power to unlock customer insights like never before. Utilities can leverage these insights to deliver the most relevant, timely, and personalized customer experiences that help increase engagement, participation in products and services, and satisfaction. Lirio’s Jeremy Lloyd talks with Fiveworx Chief Product and Technology Officer, Patrick Hunt, about the opportunities availability through machine learning to help utilities meet these objectives.

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy Pulse™, and how these insights impact the messaging we design for energy marketing.

May Conferences: Speaking, Exhibiting, Moderating, & Teaching

The month of May is set to be a busy month of speaking, moderating, training, and exhibiting for Fiveworx. We will be at the following events and conferences, so if you’re nearby, please come say, “Hello!”   AESP Marketing & Customer Engagement Spring...

10 Great Examples of Machine Learning

10 Great Examples of Machine Learning from Fiveworx Machine learning is integrated into many elements of our day-to-day lives. See how it shapes our world and find out how it inspires energy savings with these quick...

3 Ways Your Customers Can Benefit From Marketing Automation

I recently returned from another successful national conference of the Association of Energy Services Professionals. This year’s conference theme was “Destination Innovation.” Conference sessions treated attendees to a variety of case study presentations,...

Fiveworx Brings Energy to Lirio

We are thrilled to announce that we have joined Lirio, parent company of the Finworx software for financial advisors! Our inclusion in the Lirio family expands the company’s innovative vision beyond the financial vertical, allowing them to provide the same level of...

Northshore Management Acquires Majority Ownership In Fiveworx

KNOXVILLE, Tenn., July 12, 2016—Fiveworx announced today that Knoxville-based Northshore Management Company has acquired majority ownership in Fiveworx. As part of the transaction, Fiveworx management and founders will maintain an equity position in the company. The...