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What makes customers tick?

For a utility company serving a massive customer base spanning across various demographics and propensities, “What makes customers tick?” is a question with infinite possible answers. Here’s how to identify and leverage the ones that matter.

You Are Not Average

Swipe left. In a world where the gateway to romance is split-second judgement, first impressions are all that matter. Research shows the human attention span is up to three seconds shorter than that of a goldfish, explaining the success of trendy dating apps like...

Machine Learning Overview Video

Machine learning gives experts like you the time and insight you need to serve your customers and their best interests. Learn why we think it's a practical solution for today’s challenge of relevant communication in a noisy world....

How Utilities Can Learn From Behavioral Science

Congratulations to Professor Richard H. Thaler for winning the 2017 Nobel Memorial Prize in Economic Science! Last week, Richard H. Thaler won the Nobel Memorial Prize in Economic Science for his contributions to the behavioral economics field. Our approach to putting...

Persona Overview

Fiveworx personas go beyond meter data to allow you to truly understand your customers and develop deeper insights into the motivations and drivers that get your customers to...

Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made possible through the cloud and artificial intelligence, have the power to unlock customer insights like never before. Utilities can leverage these insights to deliver the most relevant, timely, and personalized customer experiences that help increase engagement, participation in products and services, and satisfaction. Lirio’s Jeremy Lloyd talks with Fiveworx Chief Product and Technology Officer, Patrick Hunt, about the opportunities availability through machine learning to help utilities meet these objectives.

Customer Insights from the 2016 Energy Pulse™ Study

Fiveworx Director of Strategy and Marketing, Laura Orfanedes, sits down with president and CEO of Shelton Group, Suzanne Shelton, to hear about some key nuggets of customer insight coming out of her firm’s latest national poll of American energy consumers, Energy Pulse™, and how these insights impact the messaging we design for energy marketing.

May Conferences: Speaking, Exhibiting, Moderating, & Teaching

The month of May is set to be a busy month of speaking, moderating, training, and exhibiting for Fiveworx. We will be at the following events and conferences, so if you’re nearby, please come say, “Hello!”   AESP Marketing & Customer Engagement Spring Conference &...

10 Great Examples of Machine Learning

10 Great Examples of Machine Learning from Fiveworx Machine learning is integrated into many elements of our day-to-day lives. See how it shapes our world and find out how it inspires energy savings with these quick...

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