The month of May is set to be a busy month of speaking, moderating, training, and exhibiting for Fiveworx. We will be at the following events and conferences, so if you’re nearby, please come say, “Hello!”
AESP Marketing & Customer Engagement Spring Conference & Expo
May 2-4, 2017, Salt Lake City, UT
*Teaching, Moderating, and Speaking
AESP’s Spring Conference will be a dual track conference focusing on marketing and customer engagement. Marketing sessions will focus on innovative targeted or mass media marketing tactics and campaigns inside and outside of the energy efficiency industry. Customer Engagement sessions will focus on tactics, strategies, and results related to program participant recruitment and retention. Both tracks will provide attendees the opportunity to learn about marketing and customer engagement strategies.
Fiveworx will be very active in the following areas:
Laura Orfanedes will deliver the pre-conference training, “How to Build, Implement, and Evaluate a Customer Engagement Program” with co-trainer, Linda Dethman from Research Into Action. In this one-day course, Laura will present a set of guidelines and best practices, accompanied by applied exercises, that will step course participants through the planning/design, implementation, and evaluation requirements for a modern, integrated, and efficient customer engagement platform for demand side management (DSM) (energy efficiency, demand response, renewables) programs.
Wednesday, May 3
Session 2B: Marketing
Laura Orfanedes will moderate a session on Marketing on Wednesday, May 3. The session will feature presenters on a variety of marketing topics, including: using data visualization to communicate technical information; innovative consumer research using social media platforms; and insights into utility customer engagement with email marketing.
Wednesday, May 3
Session 3B: Marketing
Patrick Hunt, Lirio’s Chief Product and Technology Officer presents on Customer Relationship Management Systems in a session called, “Construct Relevant Messaging, Build Rapid Momentum, Create Real Money… and other cool things a CRM can do for you.”
Visit AESP.org for more information about the conference.
E Design 2020 Conference
May 9-11, 2017, San Francisco, CA
The E Design 2020 conference is a first-of-its-kind event focused on creating utility products, services, and experiences for the customer of today and tomorrow. The conference is facilitated by design experts from outside the utility space as well as forward-thinking utility leaders. Fiveworx will be one of only a few technology companies hand-selected to participate in the conference’s Tech Spotlight for the opportunity to showcase our innovative digital customer engagement platform for utility attendees.
Visit ESource.com/EDesign2020 for more conference information.
CS Week Conference
May 23-26, 2017, Fort Worth, TX
CS Week is the premier customer service utility education conference for managers and executives from electric, gas, water/wastewater utilities throughout North America. Come and say hi to Fiveworx at Booth #209 in the Exhibit Hall.