"Be yourself, everybody else is taken.” – Oscar Wilde

"I was best dressed in high school, at Farragut, which is saying something.”

Jeremy Floyd

Lirio President, CEO

As President and CEO of Lirio, Jeremy combines years of experience starting, running, and guiding the strategic direction of businesses. He has a rare combination of bold, creative vision and a drive toward execution, but also a passion for building and driving high-performing teams. Jeremy is an advocate of the principle, “highest and best,” which is evidenced in the work Lirio is doing, “We’re allowing people to be the very best at connecting with others, and we’re empowering that connection through the technology that is running in the background.”

At 18, Jeremy started his first real estate business, and over the years he’s also started a web development business, an IT business for law firms, an outsourced Chief Marketing Officer consultancy, and several e-commerce properties. Jeremy has held multiple senior executive and key strategic direction positions over his career. He naturally gravitates toward leadership positions, and his drive to execution consistently builds value and growth.

In terms of business philosophy, Jeremy is a believer in leading with a strong sense of purpose. Much of his success is driven by his core values: stay curious, tell the truth, never let up, and invest in others, which leads him to invest in long-term, loyal relationships.

Work & Education:

President, CEO at Lirio, 2016.

President at BPV Capital Management, 2015: Ran organizational strategic planning, Agile execution plans, thought leadership, collaboration with business development efforts in marketing and sales, and resource management; managed, analyzed, and evaluated operational effectiveness.

Chief Marketing Officer at BPV Capital Management, 2013: Established company vision and core values; set the voice, tone, and company culture; created a strategic plan of the organization, a company-wide reporting strategy, and a robust digital marketing system to generate leads; recruited various experts, composing a highly skilled marketing team; secured placement in Entrepreneur Magazine, Investment News, AssetTV, TheStreet.com, and Advisor Perspectives.

Adjunct Professor in MBA Program at the University of Tennessee at Chattanooga, 2012: Taught tomorrow’s business professionals to understand emerging technologies, how they are used by audiences, and how to build strategies to engage the consumer.

President at Bluegill Creative, 2010: Helped the team “row in the same direction at the same time.”

Principal at Eluminare, 2008.

Vice President of Marketing & Technology at Holrob Commercial Realty, 2005.

General Partner at FirmWorks, 2004.

Web Developer at NBII, 2003.

Web Developer at U.S. Geological Survey, 2000.

Juris Doctor Law Degree, University of Tennessee, 2006.

B.A., English & Philosophy, Middle Tennessee State University, 2001.

Personal Bio:

Jeremy’s core values include honesty, follow-through, genuineness, and authenticity, which is why he invests in long-term, loyal relationships. With an unquenchable curiosity, Jeremy sees himself as a lifelong student of leadership, business, and technology. He believes in leading from the purpose of the product. He is also a licensed attorney in Tennessee.

Fun Facts:

Artist of note: “I like Van Gogh, not because he’s cliché. I love art in a very deep, weird way.”

Mac or PC? “Mac, Big time. I am a fanboy about it. I am in nervous anticipation about my iPhone…”

Quote of note: “Be yourself, everybody else is taken.” – Oscar Wilde

Favorite thing from childhood: “When I was little, I used to tell people I liked bugs, and they would think insects. Then, I told them my dad was in the FBI and I like surveillance equipment. True story.”

About his pocket squares: “I was best dressed in high school, at Farragut, which is saying something. Then in college, it was a goatee, forest green, and Birkenstock brown—I was a philosophy major. Then, I worked for the federal government, so I basically went into khaki Oxford season. Then, I went to law school and my hair was like it is now, but I would compress it back… I went to work for a real estate developer who was an incredible dresser… so then I realized I liked dressing up. That’s when I got into pocket squares.”

Affiliations & Honors:

Board Member for Bijou Theatre.

Board Member for Knoxville Chamber.

Member of Nucleus Knoxville.

Allocations Panel Member for United Way of Greater Knoxville.

Former Board Member for Girl Scout Council of the Southern Appalachian.

Former Loaned Executive for United Way of Greater Knoxville.

Former Co-leader of men’s group for Christian Leadership Concept.

Former Director of Marketing for Entrepreneurs of Knoxville.

Former Volunteer Income Tax Assistance.