Fiveworx helps deliver the right message to the right customer at the right time through the right channel to drive outcomes.

Meet Our Personas

We deliver personalized, highly relevant journeys to every one of your customers.

Personas are highly effective for creating compelling content, but we know you have more than just four types of customers—that’s where machine learning comes in.

Machine Learning

Residential & Commercial Solutions


We help you target and engage even the hardest-to-reach customers by matching each individual’s propensities to their own, personalized Best Next Action recommendations. Our four proprietary personas go beyond basic demographics and serve as a starting point for each personalized customer journey. Based on our exclusive digital license of national polling on consumer attitudes, opinions, behaviors, worldviews, and propensities, our personas guide all content creation. Our extensive libraries are designed to tap into the intrinsic, emotional motivators that drive customers to take action.


Business customers present their own unique challenges for engagement because they vary in terms of their perceptions, priorities, and purchase drivers for energy efficiency. Our business propensities are a combination of industry-sector NAICS code and role within the company, giving you strategic insights into each of your commercial customers. We also help you engage your business customers with compelling messaging tailored to specific industry propensities.

Implementers Too

Looking for a way to deliver even more program results to your existing utility clients? We play well with others and love to collaborate!

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