What makes customers tick?

What makes customers tick?

The Basis for Persona-Based Communication What makes customers tick? That’s the question every successful marketer has asked at some point or another. The problem is, there’s no one easy answer. That’s because most businesses aren’t looking to engage just one...

Unlocking Utility Customer Insights with Machine Learning

In the new digital ecosystem, utility customers expect from their utilities the same customized and responsive experiences they now enjoy from online shopping, social media, entertainment services, and apps. Today’s technology innovations like advanced analytics, made...

Keep the creep in Halloween, not in your marketing

Halloween’s a perfect time to talk about a subject that sometimes comes up when I talk with people about personalized marketing. It’s called the creep factor. When people talk about the creep factor, they’re often referring to online ads that seem to follow us around...
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